Consciousness
every creation, writing or an act we did have their own consequences and consciousness. these two must be rooted within your intention - therefore it must be good. so all creation and act will somehow interact with audiences ( living person ) most importantly people who have brains. if not it will be a futile, self glorification ( pure masturbatory syok sendiri session ) what is the point keeping all the accolades, praise, trophies and what not when your work doesnt engage with people.