Aura or Auta

Aura is a quality integral to an artwork that cannot be communicated through mechanical reproduction techniques – such as photography. The term was used by Walter Benjamin in his influential 1936 essay The Work of Art in the Age of Mechanical Reproduction.

https://en.wikipedia.org/wiki/L.H.O.O.Q.

put it simply, when you exposed to anything via secondary reading, class, lectures, rituals, gossips, rumors and notoriously the media - all these will construct a "mystical" aura or at least "an impression" towards the featured subject.

Just like how Tun M reinventing himself as the saviour ( hero aura ) to beat the corrupted Najib's and his goons. But his aura soon dissipated unto thin air after series of successful failures and U-Turns. Just like how a "corrupted" politician found guilty to all his charges, you can see his 'loyal' followers still kissing his hands.

Mind you - It can be a dangerous game questioning elements of aura. In order to demystify the aura, you require a set of critical mindset, eyes and perception. You require and need a thorough investigation and inquiries ( not to forget, substantial deductive reasoning too )

Now below is the original work done by Banksy, it has it's own significance and "aura", but the problem is......when it's taken away, the original meaning, presence is gone. Yet people scrambling throwing money to own the work. 

What is the bloody point?





cut off and sold unto secondary market by opportunists...

 

further reading

https://theobservatoryanderson78.blogspot.com/2020/05/the-untalented-ones.html




 

 

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