Mcluhan

The family circle has widened.
The whirlpool of information fathered by electric media...far surpasses any possible influence mom and dad can now bring to bear.
Character is no longer shaped by only two earnest, fumbling experts.
Now all the world's a sage.

The wheel is an extension of the foot
the book is an extension of the eye
clothing is an extension of the skin
electric circuitry, an extension of the central nervous system....media
by altering the environment, evoke in us unique ratios of sense perceptions.
the extensions of any one sense alters the way how we THINK and ACT - the way we perceive the world.
When these ratios change.......
men change.



  

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