White Noise

I guess people dont understand that silence is gold. They love to fill noises here, there and everywhere, totally uncomfortable with silence. The local ad seems stuck itself deep inside client's ass and refuse to expand or evolve.

Remaining blissfully, refuse to grow up and yes even submitting to the wills of the ones who funding them. Anything that is able to make other reflect is shut aside. Lets scream about something that is nothing.

Raya - a celebration after the holy month of Ramadhan, days and weeks of sustaining oneself from the desires within oneself, soon evaporated with the dumb ads. Material consciousness soon took over, the will of purchasing and consumption roll again. The machine began to work.

This time, the ads revolved around a fruit, an onion and the typical "kaypoh" makcik. Kaypoh means busybody, minding everyone's business except theirs. The Kaypoh annoying makcik exist in any family. Not enough of being a busybody, having an annoying voice complete the package. They are the ones who asked you " when you to get married, having kids and so on and so forth" The questions came out from their mouth are endless.

Bottomless.

So a KFC ad amplify the image of a fried chicken to seek forgiveness

so a kaypoh makcik needs a russian military binoculars - smart. 

To clients, of course they wants their products included in their 4 minute preach, there is nothing sub- concious about that. Strip away all the contextual and immaterial values that Hari Raya have, replace wit, intellect and reflection with noisy, emotional verb,pronouns,vocab and scream and yes noise. Few ads chose the safe path like regrets and tragedy.....the problem is, we dont have many choices to choose from, we have the usual fare like Rendang and Lemang. 

maybe a crispy rendang will do.

The problem is that the rendang and lemang served this time have too much msg and salt. No memorable arch or images that creep and linger in your mind. You end up having a high blood pressure or quarter of your brain cells burned, ceased like Spidey in Avengers Infinity War. 

with this, i need Quentin again and repeat Interstellar again.

 


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