Design : Story
When i lecture in one of the local institution in film department, i always inform the students that story is king, the story is one that holds everything together, everyone need to work, design virtually everything to lead audience from point A to point B.
Well most of them decided to do epic stuffs resulting everything including me and the rest of the guest assessors got lost. Their short 5 minutes film seems like 5 hours. Torturing us with their shots, mannequin actors and other related stuffs. Anyway that is eons ago.
Music video format is ideal and changed drastically ( Michael Jackson pushed the envelope with his videos ) throughout the years. Few can be all out weird but few can be tastefully simplistic. The ones that i always bookmarked are the ones that have interesting entertaining simple story- anchored by a single track.
Mind you, its hard getting the right visuals with song, unless you are a Tarantino. I got goosebumps when my mind kept replaying this scene supported by John Legend.
These are my top 3 so far.
Like this - or maybe i love seeing someone breaking things up.
Spize Jonze came out with so many interesting ideas in the early 2000, i always look forward, but this one takes the cake. A cassette that creates havoc, pushed people go mental and this time - in an African wet market.
and yes, The Black Key's - Tighten Up.
Well most of them decided to do epic stuffs resulting everything including me and the rest of the guest assessors got lost. Their short 5 minutes film seems like 5 hours. Torturing us with their shots, mannequin actors and other related stuffs. Anyway that is eons ago.
Music video format is ideal and changed drastically ( Michael Jackson pushed the envelope with his videos ) throughout the years. Few can be all out weird but few can be tastefully simplistic. The ones that i always bookmarked are the ones that have interesting entertaining simple story- anchored by a single track.
Mind you, its hard getting the right visuals with song, unless you are a Tarantino. I got goosebumps when my mind kept replaying this scene supported by John Legend.
These are my top 3 so far.
Like this - or maybe i love seeing someone breaking things up.
Spize Jonze came out with so many interesting ideas in the early 2000, i always look forward, but this one takes the cake. A cassette that creates havoc, pushed people go mental and this time - in an African wet market.
and yes, The Black Key's - Tighten Up.
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